Instagram is one of the most popular social media platforms in the world, and it’s no surprise that it continues to evolve and change with the times. As we head into 2023, there are a few key trends that are worth keeping an eye on if you want to stay ahead of the curve on Instagram. Here are the top five Instagram trends to watch for in 2023:
Augmented Reality Filters
Instagram has already started to incorporate AR filters into their platform, and this trend is expected to continue to grow in popularity in 2023. AR filters allow users to add virtual elements to their photos and videos, such as animations, stickers, and more. These filters can be used for fun and creative purposes, but they also have the potential to be used for marketing and advertising. Brands can create their own AR filters and encourage their followers to use them, which can help to increase brand awareness and engagement.
Micro Influencers
Micro-Influencers: Smaller, niche influencers are becoming increasingly popular on Instagram as they tend to have more engaged and loyal audiences. While big celebrities and popular influencers may have a large following, their engagement rates tend to be lower. Micro-influencers, on the other hand, have smaller followings but tend to have a more engaged audience. They are also more relatable to their followers, which can make them more effective at promoting products and services. Brands are beginning to realize the power of micro-influencers and are starting to shift their focus from big celebrities to niche influencers.
Reels and Shorts
Short-form Video: The trend of short-form video content, such as TikTok, is expected to continue to gain popularity on Instagram as well. Instagram has already introduced a feature called Reels, which allows users to create short, 15-second videos that can be edited with music and other effects. As more and more users start to create and share short-form videos on Instagram, it will become an increasingly important way for brands to connect with their audience and promote their products and services.
Instagram TV (IGTV)
Interactive Content: Instagram stories and IGTV are becoming more interactive, with features like polls, quizzes, and question stickers. This interactive content is a great way for brands to connect with their audience and encourage engagement. Users can ask questions, take polls, and participate in quizzes, which can help to increase brand awareness and engagement. Brands can also use this interactive content to collect user-generated content and use it in their marketing campaigns.
E-Commerce/Social Commerce
e-commerce integration: Instagram is expected to continue to integrate e-commerce features into its platform, making it easier for businesses to sell products directly to consumers through the app. Instagram already allows businesses to add a “Shop Now” button to their profile, making it easy for users to purchase products directly from the app. In the future, we can expect to see more e-commerce features, such as the ability for users to make purchases directly from Instagram stories and IGTV. This will make it even easier for businesses to sell their products and services on the platform.
In conclusion, Instagram is a platform that is constantly evolving, and it’s important to stay up-to-date with the latest trends if you want to stay ahead of the curve. By keeping an eye on these five trends, you’ll be able to take advantage of the latest features and tools that Instagram has to offer, and connect with your audience in new and innovative ways. Whether you’re a business owner, marketer, or social media enthusiast, there is always something new and exciting happening on Instagram.